Promotional Merchandise, good idea?

Free gifts and giveaways are one of the most enduring tactics used by brands, and it is easy to understand why. No giant leap of faith is required to believe that individuals will think of a business more favorably if they have been given something free.
USB's

But how many pens does one person need? How many USB sticks, journals or note books? The logic may be sound, but has over-use made promotional merchandise nothing more than a cheap gimmick? Or can it really bring in new business? Research carried out by the BPMA (British Promotional Merchandise Association) suggests that it can, the survey found that:
  • 56 per cent of respondents felt more favorable towards a brand after receiving a promotional item.
  • 79 per cent said it would make them more likely to do business with the brand in future.

The survey also asked how many promotional products do you have on your desk, over half answered they have 3 or more items on their desk, the most popular being:

  • Mugs
  • Calendars
  • Pens
It would appear that Promotional Merchandise is still very high in the marketing mix and indeed an essential at any exhibition, conference or simply to keep your brand in front of your clients.
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Finished in black soft touch Belluno PU with a real leather look and feel.

Keeping it together with expert help…

For many years branded conference folders have been a key product and much sought after item to act as business gift giveaway and a great tool for advertising your companies logo.

Trends are changing and with the advent of new technology, especially tablets business requirements for conference folders have changed.

Whereas you would need the conference folder to accommodate CD’s, multiple brochures , calculators and USB loops these to some extent have been replaced by the use of apps on iPads and smart phones.

Finished in black soft touch Belluno PU with a real leather look and feel.

Black Belluno A4 zipped portfolio with integral iPad holder and display stand

However people still want to write and store their thoughts in a portable item so there is a range of simpler designs available. The A5 size is more in keeping with the look and feel of tablet cases and note books. We have a wide range of products to offer branded conference folders,  ring binders, table cases, iPad cases available in a different designs, price point, materials and branding techniques.

Bespoke- Ever considered a bespoke product? this can be made exactly to your brief and again the professional of today may need the capacity for agendas, note books, A4 pad, iPad and a stand plus it needs to be in a particular colour. Not forgetting the presentation  of your product after going to such great lengths to get this right, bespoke packaging.

Items made in standard leather and colours can usually be produced in a 5-6 week turnaround.

More details are available from our friendly team , call 01234 344317 and mention this blog to receive 5% discount on the product that you choose. (not including origination and carriage)

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